MANIFESTO

1. We, the designers of tomorrow have been brought up in a secure institutionalised world where almost any material item we could ever wish for is within reach. But we have also been brought up in a world where most choices are prefabricated and made for us in advance. We can choose which products to buy but not whether to buy them or not. There are things we must own. A complete career, pension savings, and a car with an attitude are all essential “must-haves” of many people’s lives.

2. We believe that the lives of the majority of human beings in our part of the world have turned into “self-assembly” lives where the parts are given in advance and where there is only one correct solution. Life has become a product for which you choose certain accessories but whose basic character cannot be altered. Anyone who dares stray from the path of conformity will be frowned upon and excluded from most communities.

3. We want to deconstruct the “life-in-a-box”. We want people to throw away the assembly instructions to their lives, and instead take some chances – tread new paths and enjoy the one life they have.